Choosing the best keywords for our customers websites is critical.There are various factors we take into consideration when deciding which are the best keywords for these websites:

1. Keyword Relevance: will my prospect be searching using these terms?

2. Keyword Popularity: how many searches are made using each keyword?

3. Keyword Competitiveness: how many other web pages are optimizing for these keywords?

1. Some ways to check the keyword relevance

- Website statistics: The easiest way to check keyword relevance is by checking your website statistics. Here you have the best resource of information at your fingertips. Just check which keywords where used to reach your website. It will be easy to spot which are the best keywords to target for your website.

- Site search: If you have a search tool on your website check to see which keywords are being entered. In addition to finding keywords you could find some very useful for rethinking your content. You could discover that certain topics are being searched for as they aren’t found easily. Make it easier for your prospective customer to find this information and add a link to it from your homepage or navigation.

- Checking results in Google: Take each term and enter it into Google. Are the results relevant? If they aren’t then you should reconsider this keyword. Even it if seems very relevant to you if the search engine results are mainly irrelevant results your prospective customer might not find you among all the other irrelevant links.

2. How we check keyword popularity

We use various tools to find the how popular this keyword is. Not all keywords need to be highly popular as more targeted keywords can actually bring you more relevant traffic.

3. How we check keyword competitiveness

We check how many other web sites and web pages are targeting the keywords. We then decide together with our customer which keywords to target. We target keywords that are both less and more competitive. As your site becomes more popular the more competitive ones can start to receive good rankings in the search engines. This often takes some time and patience is required.

Why not let us help you decide which are the best keywords for your website?

Contact us for a FREE website assessment.