Email marketing campaigns are becoming more and more difficult due to anti-spam products and the mass of emails received by us all every day. In order for your email campaign to be a success you will need to study and test every detail. An email consultant will be able to assist you in preparing the best possible email campaigns by studying every detail.

There are various elements to an email campaign and each one is critical to the email campaign as a whole.

The Email Subject

Essentially this is the most important part of your email marketing campaign; however, it is surprising how little thought is placed into this. If your subject does not work your email won’t get opened, so no matter how much time and work you spend designing your beautiful email it could be that very few recipients will actually open it.

The Email Message

You literally have seconds to convince the recipient to remain on the email, read at least part of the content and take action. Experience has proven to us that even small changes to the message and or structure of the email can drastically increase the click-through rate.

The Call-For-Action

This has to be given very careful consideration. Is it the right action for the email audience? Is it too aggressive? Is it interesting enough? Is there a true benefit?

The Landing Page

Generally the call-for-action on the email will lead to a landing page. Usually there will be a form where the recipient will be requested to hand over his details in order to receive whatever was being offered to him in the email. Different styles and layouts need to be tested. Image placement, form fields and many other factors will increase or decrease the conversion rate.

If you feel that you would like to try an email marketing consultant for your next email campaign Contact us for a free assessment..