Landing pages

Homepage Usability Checklist

So you chose the best website designer in town, and spent many hours and probably many $$$ optimizing and designing your homepage, however, did you consider the homepage usability or did you just design it based on what looked good and what you thought was important?
It is one thing to get visitors to your website [...]

How to Optimize Landing Pages

What is a landing page?
A landing page can either be a page on your website that is reached via the organic search engine results, or it can be a page that has been created for a specific purpose, possibly to be linked from a banner, an email campaign or a pay-per-click advertisement.
Why you should [...]