Archive for August, 2009

Pay Per Click Campaign Management Tips

It is very exciting setting up your first Pay Per Click Campaign, however, unfortunately most people rush into this project without any prior experience and are then surprised that they are not getting the amount of leads they expected or that the campaigns are costing far too much….

How to Optimize Landing Pages

What is a landing page?
A landing page can either be a page on your website that is reached via the organic search engine results, or it can be a page that has been created for a specific purpose, possibly to be linked from a banner, an email campaign or a pay-per-click advertisement.
Why you should [...]

Finding the Right Keywords

Finding the right keywords to target is not an easy project. There are many factors that need to be checked in order to choose a good keyword.
1. Firstly the most important thing is to find keywords that have decent monthly searches. There are many free tools available to check this. Refer to previous blog post [...]

Questions To Ask Web Designers Before Hiring Them To Build Your Website

Thinking of hiring a web designer or want to outsource your web design? Here are some fundamental questions they should answer before you even look at their design capabilities.
So many times clients have approached me to help them promote their website and I have to send them back to their web design company to make [...]