Latest from SEO PPC Plus Blog

Submit Articles to these Free Article Sites

I have recently been building up a list of free article sites to submit articles and thought that others could find an updated list of article sites useful.

As I was doing this research I noticed that there were sometimes significant variations in Page Rank from that mentioned in older articles on other sites, so keep in mind that depending on when you find this post this data might have changed.

I also found quite a lot of broken links and removed these, however, feel free to notify me if you find broken links or different Page Ranks. Read More…

A New Free PPC / SEO Keyword Tool

As part of my profession I am constantly looking for new ways to generate keywords for SEO and PPC and recently I have started using a new keyword tool by WordStream which could be used for SEO and PPC keyword research: http://www.wordstream.com/keywords/.

This tool is extremely user-friendly and generates an abundance of keywords and phrases – much more than I have seen in other free and paid keyword tools I have used over the years. I am still in the process of testing some of the keywords and phrases that appear as having high relative search volume to see if the search volume is correct. If anyone reading this post has any results I would love to hear your feedback.

Of course one of the one great things about this tool is that is for free. When you start using this tool you might wonder, as I did, why they would offer this keyword generator for free. In their FAQ that state that they make money by selling their keyword management solution.

Some users might not like the fact that they do not supply actual statistics of how many times a term has been used, instead they supply a scale of the relative search volume, but I have to admit that often the statistics supplied by some of the free and paid keyword tools around seem totally unrealistic so relative volume is fine as far as I am concerned. Anyhow, when you see how many new terms this tool will supply you I think you might forgive them.

After you have tried this keyword tool I would really love to hear your feedback. I would also love to hear from you if you have any other free or paid keyword tools that you like working with.

Happy keyword researching….

Pay Per Click Campaign Management Tips

It is very exciting setting up your first Pay Per Click Campaign, however, unfortunately most people rush into this project without any prior experience and are then surprised that they are not getting the amount of leads they expected or that the campaigns are costing far too much.

Many first timers set up one ad group, add tons of unrelated keywords, and then have all these keywords pull up one or two advertisements. Often these advertisements are then linked to the website homepage.

If this is the way you are running your campaigns at the moment, STOP, don’t read any further. Login to your Adwords account and pause all of your Ads as you are just throwing money away.

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How to Optimize Landing Pages

What is a landing page?

A landing page can either be a page on your website that is reached via the organic search engine results, or it can be a page that has been created for a specific purpose, possibly to be linked from a banner, an email campaign or a pay-per-click advertisement.

Why you should design your landing pages carefully

Once your visitor reaches your landing page you have approximately 4 seconds to answer the question he was looking to solve or to supply him with the information he was searching for. Once he is on the page your next objective is to get him to take action.

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Finding the Right Keywords

Finding the right keywords to target is not an easy project. There are many factors that need to be checked in order to choose a good keyword.

1. Firstly the most important thing is to find keywords that have decent monthly searches. There are many free tools available to check this. Refer to previous blog post on best keyword research tools.

2. Secondly you can use a tool like Google Keyword External Tool to find related keywords, or use the Wonder Wheel feature in Google Search.

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Questions To Ask Web Designers Before Hiring Them To Build Your Website

Thinking of hiring a web designer or want to outsource your web design? Here are some fundamental questions they should answer before you even look at their design capabilities.

So many times clients have approached me to help them promote their website and I have to send them back to their web design company to make significant changes to the code, the reason is that my client just didn’t have the knowledge to know exactly what to demand from the designer apart from a pretty website.

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What is SEO ?

Recently, during my search for additional keywords and phrases for new optimized content on my own website I noticed, while using Google Insights for Search, that the phrase “What is SEO” is defined as one of the “rising searches”.

This was wonderful news for me as:

1. It means that more people are becoming aware of SEO and trying to find out what it is
2. It means that when someone asks me what I do there is more of a chance that they will have an idea than they did in the past when I often encountered blank or bewildered faces and had to try and explain what is SEO
3. It means that hopefully more people will realize that this is a science, is extremely time-consuming, and that probably an experienced SEO consultant should be involved, at least at the beginning of the project, which means more work for SEO consultants like myself

So, what is SEO?

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The Best Keyword Research Tools for SEO

Let’s start at the very beginning, that’s a very good place to start, when you sing you begin with A B C – remember that from the Sound of Music ?? well I just added a line “when you web you begin with S E O“.

Anyhow, I really think that a website should start of with an SEO project. Doesn’t it seem such a waste of time and effort to write loads of content for a website before researching what terms your potential customers are really using when they search for your product or solution?

There are many free keyword tools out there to use for your SEO project and I, personally, don’t see any reason to pay for keyword tools. Basically they are only using the same data resources as the free tools.

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